Starbucks Corporate Culture - How Long For A Turnaround?
Posted on May 17, 2008 - Filed Under Business | Leave a Comment
There’s been a lot written lately about the downfall of Starbucks, the world’s largest coffee retailer. Just a few years ago Starbucks coffee couldn’t do anything wrong but today many think it has grown too fast and gotten too big. Overexpansion, oversaturation, dismembered product extensions have all made for the siren’s fall from grace. Others might argue that the current CEO, Howard Schultz, took his eye off the ball by dabbling in too many extracurricular activities. For one, Mr. Schultz is currently considering suing the group of investors that purchased the Seattle Supersonics from the coffee billionaire and is now threatening to move the team to Oklahoma City.
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