What Makes Email Marketing So Effective?
Posted on April 18, 2008 - Filed Under Email | Leave a Comment
Email marketing programs and newsletters are effective because they satisfy a prospect’s basic needs for timely information and on-going reassurance. Your on-going email marketing and newsletter program helps to build and maintain relationships with prospects and existing customers.
Research shows that email marketing and newsletter programs work! The reasons are simple:
1) You need to be there when your prospect is ready to buy. A newsletter or email marketing program keeps your brand in front of your prospects on an on-going basis. When the time comes to buy, your company will be in the right place at the right time — and will make the sale.
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