Pay-per-lead Affiliate Programs - Your Ground Rules For Success

Posted on June 5, 2008

The Internet is overflowing with affiliate marketing programs. They are popular because they let businesses pay other people for doing the hard work of driving traffic to sites and closing sales. However, a new breed of affiliate program has begun to emerge in recent years: the pay-per-lead affiliate program.

As an Internet marketer, you need to know some basic information about these programs so you can decide whether or not to implement one of your own.

Why Consider Pay-Per-Lead Affiliates

With these types of pay-per-lead affiliate programs, you only pay for certain types of traffic. Let’s say you run a membership site. Your affiliates market on your behalf to drive possible customers to your site. They use a wide variety of methods and maybe succeed in bringing 8,000 visitors to your site a day. Unfortunately, most of those visitors will only stay momentarily and disappear. You don’t want to pay for that traffic because it really wasn’t useful to you.

With pay-per-lead affiliates, that’s not what would happen. Instead, you would designate a specific action, such as signing up for a trial membership. Your affiliates would only get paid when individuals they directed to your site take that action.

Win-Win Situation

The benefits of pay-per-lead affiliate programs are probably obvious for you. You’re only paying for traffic that results in revenue or has a high potential for conversion. The affiliate also benefits because you can usually afford to pay more per lead than with other affiliate approaches.

The bottom line is that these types of pay-per-lead affiliate programs benefit both you and your affiliates which is why they are becoming more popular.

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Tags: affiliate marketing, affiliate networks, affiliate products, affiliate programs