Turning Visitors Into Customers With Autoresponders

Posted on November 29, 2007

Research and online shopping pattern studies have shown that the typical shopper will visit a website 6, maybe even 7, times before they finally select an item to buy. Many businesses have employed the help of autoresponders to keep in contact with potential clients. The key to turning a browsing guest into a paying customer is to create an enticing and intriguing message that keeps their interest in your product fresh.

The title of your message is almost as important as the message itself. Spend some time creating an intriguing headline for your message that will peak your reader’s interest so they want to read more. All the time and effort put into a great message may be completely worthless without a title that attracts attention from the reader. An uninteresting headline often gets passed over and your message may never even be opened.

Personalizing your autoresponder messages is another highly effective way to gain the attention and trust of your potential customers. A number of autoresponders have a feature that allows easy personalization through simple code. When you write the message, you can place the special code in the location where you would like the reader’s name or other personal information to appear. The autoresponder converts the code to the details of each individual recipient before the message is sent.

Your first message sets the tone for your follow up messages and is possibly the most important message you will compose, so write it carefully. This message will be your reader’s first impression and should introduce your readers to the messages that will follow. The first message is also a good time to introduce your company and the products and services you offer.

Your follow up messages will concentrate on telling your readers more about your products and their benefits. Explain how your products work and give informative examples of what they can do. Each of your messages should promote your products and strive to relate their quality to your readers so they feel comfortable making a purchase and become a loyal customer.

For the best results, offer your readers comparative information on your products as well as those offered by your competitors. With a side by side comparison, your readers will be easily convinced that your product is the best choice. Highlight the best features of your product that set it apart from the competition. Customers who are happy with your product will help you increase your sales by complementing your company and promoting the product to their friends and family. Customers who offer letters of thanks or other notes of praise can help as well if you feature these testimonials in future messages.

Always close your messages with a brief preview of what they can find in your next message to keep your readers interested and anticipating your next letter. Also be sure to include ordering and contact information so it is convenient for your readers to make the decision to buy. A little bit of effort and creativity can produce autoresponder messages that are sure to turn more and more of your visitors into loyal customers.

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Tags: autoresponder, Email Marketing